The Optimal Stopping Criteria for a Customer Contact Strategy in Targeted Marketing
Shiva Ramoudith, Patrick Hosein and Inzamam Rahaman
9th International Conference on Operations Research and Enterprise Systems, Virtual Event
July, 2022
The Optimal Stopping Criteria for a Customer Contact Strategy in Targeted Marketing
Shiva Ramoudith, Patrick Hosein and Inzamam Rahaman
9th International Conference on Operations Research and Enterprise Systems, Virtual Event
July, 2022